About Viewpoint

Management Team

For over 35 years the roots of Viewpoint Construction Software have been fortified with strong Pacific Northwest values. Much of that dedication comes from the leadership team who has partnered a deep passion for sustainable and environmentally ethical business with their pursuit for innovative solutions for the construction industry. Always willing to collaborate with customers on resolving any issue, Viewpoint’s executive team is always a phone call away. Get to know us.

Jay Haladay, Chief Executive Officer

Jay attained a BA in Economics and an MBA from UCLA before joining IBM in 1974, where he held a number of sales and management assignments in Los Angles and Virginia during his 10 year career with IBM. Digital Systems capitalized on his talents by naming him President in 1984, evolved into a division of Convergent Technologies and later part of Convergent Business Systems, a Unisys subsidiary. Jay led these organizations before forming Coaxis to purchase them from Unisys in 1990.

Jay’s association with the construction software market dates back to 1983. As a consistent innovator in applying leading-edge technologies to address the industry's unique business problems, Jay is often sought as a subject matter expert for trade and industry organizations. He counts one of his strangest projects the development of RiverEast Center, a Gold LEED Certified building and headquarters for Viewpoint Construction Software. He is passionate about building a strong management team for Viewpoint that unites a vision that both customers and employees can gain from. Born and raised in Los Angeles, he leans to Northern California for his favorite sports team - the Oakland Raiders of the 80s. Golf, snowboarding and cycling occupy free time outside of raising a dynamic, interesting family. His two oldest sons, Scott and Miles, are both active in the company.

Also see interview with Jay by Software Advice CEO Don Fornes

Jim Paulson, Chief Operating Officer

Jim brings nearly 30 years of product development, operational, sales, and strategic marketing leadership and experience across North American and International markets. He joined Coaxis, parent company of Viewpoint Construction Software, in January 2008 and serves as the organization’s Chief Operating Officer. Jim brings an intense customer focus and a reputation for strong strategic planning and operational execution to Coaxis, which is a fast growing, industry leader of construction ERP software serving mid-to-large commercial construction companies in the U.S., Canada, and Australia. Jim most recently came to Coaxis from the General Electric Company, where he served as General Manager for the Intrusion Security Group from 2004-2008. At GE, Jim led the global engineering, design and manufacturing of high tech security electronic hardware and software and was responsible for over $200 million in annual revenues.


Prior to joining GE, Jim held a variety of sales and marketing leadership roles including Director of Marketing for Interlogix which grew from being a $50 million U.S. based manufacturer into a $650M global leader over the seven year period he was with them - and was eventually acquired by GE. Jim holds a Bachelor of Science from the University of Wisconsin-LaCrosse and MBA from the University of Oregon.

Ben Ertischek, Chief Financial Officer

Ben attained a BA in Political Science and Economics from Princeton and a MBA from NYU’s Stern School.  After a couple of years with Deloitte and Touché working in Manhattan, he left heading West to join Xerox Corporation working in their Seattle office.  Over almost a 14 year span at Xerox that moved him back and forth across the country, Ben held positions in a wide variety of financial management roles.  Position included Region Controller, Senior Treasury Manager, Division Finance Director, and Director of Mergers & Acquisitions.

Although born in Washington DC, Ben was raised in Alaska. After multiple coast to coast moves, he knew the Northwest was where he wanted to live.  Although he spent almost 16 years working in large corporations, Ben always knew that where he wanted to be was a small to mid size company, where he could daily see how a strong team coming together could successfully grow a business.

Passionate about his four kids, Ben coaches their soccer, basketball and baseball teams and engages in Tae Kwon Do with his two oldest children. When he’s not participating, Ben loves to support the Portland Trailblazers.

Matt Harris, Vice President of Strategy and Corporate Development

Matt is responsible for Coaxis strategic growth initiatives. Previously he was Chief Marketing Officer of TigerStop LLC where he helped to lead a turn-around of a factory automation leader through new product development, international growth, and strategic customer initiatives. Prior to this he and his family lived in the Netherlands where he ran, as VP and General Manager, the highest growth division of FEI, a global leader in electron microscopy solutions. In addition, Matt has extensive Strategy, M&A and Operational executive roles with FEI and Planar Systems, Inc. He began his career with General Electric in a technical leadership program.

Matt has been active in the Portland business community and has served on the boards of the Software Association of Oregon Foundation, The Oregon Bioscience Association, The Oregon Innovation Network, the Oregon Technology Awards, and the Stanford Business School Alumni Association.

Matt has engineering and psychology degrees from Cornell and his MBA from Stanford University.

Myrna Hostetler, Chief Administrative Officer

Myrna joined Advanced Business Computers in 1980 as their first Administrative Manager where she quickly rose to Vice President of Operations, then Customer Service. She served as President from 1990 - 2008 and now CAO of both Viewpoint and Coaxis. Born and raised in San Joaquin Valley, California, she arrived in Oregon with a blast - literally. It was May 1980 when her husband, an electrical engineer for Intel was transferred to Oregon and Mt. St. Helens blew. But it was the charisma of Viewpoint's founders and opportunity to work with a new technology startup that attracted her.

Instrumental in appointing the management team that delivered Viewpoint V6 Software, Myrna is passionate about creating happy customers, engaged employees and solid business processes. Perhaps one of her stranger projects was maintaining business continuity during the clean up phase after a serial arsonist set the company headquarters on fire.

Outside of work, she lives on acreage known as Triple H Vineyard where she and her husband grow Oregon's signature Pinot Noir grape. Myrna also enjoys all types of dancing and attending the latest Broadway shows.

Rob Humphreys, Vice President of Development

When Rob first joined in 1981, the use of software to automate business processes was very new and most customers had little experience with technology prior to installing our software. Over his more than 28 years focused on the construction software market, he has developed a keen sense for what customers need from their software, and how to stay current in a climate of rapid change. He's led Viewpoint's development team since 1990 and the development of one of the industry's first WIndows/SQL server product. Seeing how Viewpoint V6 Software helps companies address real-world business issues gives him great satisfaction and the motivation to continuously improve the product.

If he could, Rob would like to talk with Leonardo DaVinci, someone he feels was hundreds of years before his time, about his ideas and how he saw the world. Somehow, Rob just might infuse some of that thinking into the work he does at Viewpoint.

When not devoted to technology, you'll find him either sailing the lakes and rivers of Oregon and Washington, backpacking in the wild Northwest, or skiing down the nearby slopes in winter.

Maury Plumlee, Vice President of Sales

Maury left the University of Oregon with a Political Science degree thinking he wanted to pursue law. But it was a computer science course at a community college in 1980 that captivated his attention. And he never looked back. Beginning as a sales representative trainee he opened the first office outside Portland - in Seattle - where he established a solid operational base before doing the same in Chicago two years later. It was there he developed one of the most successful regions for the company where today 10 of the top 20 Chicago area contractors use Viewpoint to run their businesses.

Born in and raised in Portland, Maury returned to join the senior management team in 1987. Passionate about helping construction businesses run more efficiently, he personally sold 29 new customers in one year and has built Viewpoint's sales organization into one of the industry's most successful.

If he could, he'd have a chat with Winston Churchill, whose fortitude and foresight prior to WWII - and willingness to buck popular opinion -  he respects. When not focused on technology, Maury enjoys golf and basketball, and following the Gonzaga Bulldogs where two of his children are attending.

Bill Berendes, Director of Customer Support

Born in Chicago, Bill somehow always wanted to move west. Proving his ability to ace exams, he started a law degree in Oregon, but decided he could find a better way to invest three years of his time. It was then he joined Supra Products - a family business manufacturer of Real Estate key control systems. Bill has since devoted his time to helping customers from technical to service to field support to training and development. When acquired by GE in 2002, Bill went from a 200-person firm to 300,000 and found himself managing the customer operations organization for his division.

Viewpoint brings him back to familiar ground where he brings both his big and small business experience to build on Viewpoint's already solid support team.

Snow skiing, hiking and cars occupy his time outside of Viewpoint. He's a collector of older cars and found it's much cheaper to acquire one already restored than do it yourself. The nostalgic, ivy-covered outfield walls of Wrigley Field helps Bill enjoy the Chicago Cubs, from whom he's developed his ability to be patient. Very patient.

Mary Carvour, Director of Human Resources

Fascinated by what makes an organization successful, Mary found it comes down to hiring, motivating and keeping talented and passionate people. And she's spent her time since doing just that. Drawn by the core values of integrity, vision, commitment, teamwork and sustainability, she's focused on making Viewpoint an employer of choice.

At Quaker Oats, she won their highest award for performance for creating and implementing a software application to manage National Account business that created an additional of $1M in revenue. She's learned the value of persistence in the face of continuous change.

Born in Mansfield, Ohio, Mary holds a Bachelor's in Human Resources Management and an MBA in Marketing. She'd love to chat with Mark Twain for his wit, humor and deep social consciousness. But one quickly sees she brings her own wit and sensibility to Viewpoint. When not focused on people, you'll find Mary reading about home and landscape design or studying the real estate market.

David DeRego, Director of Marketing

With now over 22 years in the construction software industry, David graduated with a BBA in Marketing and Management from the University of Portland. His first years were spent at Timberline - now Sage - before joining Viewpoint in early 2009.

He's worked every aspect of marketing from product to customer services to communications, and as consummate collaborator, David is passionate about leading a robust marketing team to tell Viewpoint's story.

The fifth generation born and raised in Honolulu, Hawaii, David stayed in Portland after he met his wife at the University of Portland. He now spends free time keeping fit, camping and watching his five children compete in a myriad of sports. A little known fact is that his great, great, great grandfather from Portugal invented the Ukelele.

Henry Ferguson, Director of Business Development, Cloud Computing

Henry developed his business acumen in the hospitality industry managing several luxury hotels, eventually owning his own where he lead the charge for 300% revenue growth as Proprietor. During this time, he started exploring ways of using technology to solve business problems, prompting a shift from the hotel industry to establishing his own web application and hosting business in 1997.

Henry joined Coaxis, (Viewpoint Construction Software’s parent company), in June of 2004 as Manager of Internet Strategies. He was primarily focused on evolving the company’s web functionality and designing prototype mobile applications for field usage. After being promoted to Vice President of Strategic Initiatives, Henry spent two years redeveloping the company training programs with an emphasis on online learning tools and recordings.

In 2009, he was tasked with finding and eventually deploying an efficient way to deliver training to Viewpoint customers around the United States. While researching the best technologies available for achieving this goal, Henry became intrigued with how the “cloud” was impacting the deployment of large-scale software applications and improving delivery to mobile and remote users. Realizing the robust potential of cloud computing, he spearheaded a strategic partnership with a leading cloud services provider and created Viewpoint Managed Services - a new way for customers to remotely access Viewpoint Construction Software.

Scott Haladay, Director of Professional Services

Scott has consistently honed his highly process-driven way of thinking since he won the Computer Science award upon graduating from Georgetown. He's used to running time-sensitive implementations for logistics businesses that operate 24/7.  In these environments careful planning and solid execution are necessary to hit extremely narrow time windows to minimize operational disruptions.  He is passionate about creating efficient process to get customers running Viewpoint V6 Software as quickly as possible.

To do so, he spends time cultivating a responsive team ready to travel across North America to meet Viewpoint customers' demanding needs. Scott doesn't rest until companies are realizing the ROI of Viewpoint's products.

Windsurfing, biking and travel occupy his time outside of Viewpoint where you'll find him each September on Cycle Oregon - 400 miles on the saddle in 7 days.

Daryl Jenson, Director of IT

A native Oregonian, Daryl left Oregon State University with degrees in both Computer Science and Business Administration to join Viewpoint more than 30 years ago. In the early days with just 8 people, he enjoyed using all his skills in operating systems, application programming and electrical engineering. Long before networking and the internet, Daryl created "Oscar" (Operating System Changer) and "DJcom", combined with custom data transfer boxes, to transfer data between computers with different configurations. When later faced with porting a library of applications to an entirely new operating system, he created a series of management utilities that allowed the application software to operate relatively unchanged.

As the company grew, he evolved into managing the company's hardware platforms, systems software and technical customer support.  He currently manages an IT staff dedicated to maintaining the internal infrastructure and related technology issues supporting all department and company needs.

The consummate technology junkie, he'd love a chance to spend time with Bill Gates for his vision for making computers ubiquitous for all. When not enmeshed in the latest technology, however, Daryl enjoys playing 6 and 12 string guitars, banjo, violin, piano and mountain dulcimer while squeezing a little camping, fishing and sailing.

Pam Snodgrass, Manager of Customer Quality

It was not just a love of technology, but a desire to focus on the customer side rather than program, that brought Pam to Viewpoint upon graduation from Oregon State University. An organization and detail freak, she's been the customer champion ever since. As manager of customer quality, Pam is the companies #1 nag about the importance of tracking customer information and feedback - and making sure all of our customers go home happy.

Impressed by self-starters, she'd like to meet Paula Deen at her restaurant in Savannah Georgia - someone she admires for her business acumen, and because she also enjoys experimenting with recipes.

Born and raised in Portland, Oregon, Pam is an avid photographer, traveler and skier courtesy of her husband, a consummate ski fanatic.


Our Offices

North American Headquarters
1515 SE Water Avenue, Suite 300
Portland, Oregon 97214

Australia/New Zealand

Our Clients

  • Bird
  • Choate
  • EMJ
  • HSW
  • Manhattan Construction
  • McHugh
  • Milestone
  • Oldcastle
  • WGYates